Joe Rogan, the comedian and host of the world’s most popular podcast, announced via Instagram that he will be moving his program to Spotify in an undisclosed deal that some sources estimate is worth about $100 million.
In a partnership that further cements Spotify’s evolution from a music platform to a home for all sorts of audio entertainment, “The Joe Rogan Experience” will be exclusively available through Spotify as of September 1.
In a statement, the audio streamer described the agreement as a “multiyear exclusive licensing deal” that would make the podcast free for all of the platform’s 286 million users. For his part, Rogan assured fans that his often off-color podcast would not be changing at all.
“They want me to just continue doing it the way I’m doing it right now,” he said. “It’s just a licensing deal, so Spotify won’t have any creative control over the show.” Clips of the program will continue to be available on YouTube, where full-episodes are currently accessible, but later this year Spotify will become the only place to listen to the full two hours of Rogan’s interviews and commentary.
The deal is just the latest in Spotify’s efforts to become the go-to platform for quality podcasts. Earlier this year it purchased The Ringer, a podcast channel created by Bill Simmons that includes about 30 different series that cover pop-culture and sports. And last year, Spotify purchased Gimlet Media, a podcast publisher that releases such titles as “Reply-All” and “Homecoming.”
Last spring, Rogan claimed that his podcast received 190 million monthly downloads across the world. With their latest acquisition, Spotify is sure to become a force to be reckoned with in a world where audio entertainment is more popular than ever.