The drive-in movie is back. And it’s getting a boost from the indie film world.
Tribeca Enterprises, the film group responsible for the Tribeca International Film Festival, announced this week that it would launch a nationwide, summer drive-in series. On Wednesday, it revealed a partnership with Walmart to expand the number and reach of drive-in events.
Keeping it COVID Safe
Walmart will serve as a presenting partner for Tribeca’s drive-in series. The retail giant will transform 160 of its store parking lots into contactless drive-in movie theaters. The hope is to bring a little communal movie-watching spirit to a socially-distant world.
Viewers will remain in their cars, keeping distance from others in the audience, so as to curb the potential spread of the coronavirus. Movie-goers will be able to order concessions to be delivered directly to their vehicles. Curbside pick-up of cinema essentials will be available prior to the screening.
“Drive-ins have been a signature program for Tribeca since we started the Tribeca Film Festival 19 years ago after 9/11,” co-founder and CEO Jane Rosenthal said in a statement. “But now, the Tribeca Drive-In is much more than a fun, retro way to see movies — it’s one of the safest ways for communities to gather. We are thrilled to partner with Walmart to bring more people together around the shared cinematic experiences that Tribeca is known for.”
Where and When?
The Tribeca series will begin on July 2 at select locations in New York, California, Texas, and Florida. But the Walmart screenings will begin in August and run until October. Additional details will be announced here closer to the start of the tour. And head here for the full Tribeca lineup and schedule.