Walmart to Unveil Amazon Prime Competitor

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Walmart is about to take a swing at Amazon’s online dominance.

The retail giant is reportedly about to launch its own membership program modeled off of Amazon Prime.

Walmart+ will be unveiled in July. The $98/year service will include same-day delivery, fuel discounts, and several other perks. The service’s release was originally slated for this spring, but was postponed due to the coronavirus pandemic. Presently, Walmart has yet to comment on whether the service will be available nationwide from the onset.

Tough Competition

Still, Amazon’s online empire will not be an easy adversary to conquer. Its membership program, Amazon Prime, currently enjoys 150 million subscribers, who each pay $119 a year. Members get perks like fast shipping, streaming entertainment, same-day grocery deliveries, and early access to some sales.

But Walmart has been dipping its feet into the membership waters for some time now. It already offers one-day delivery options in Phoenix, Las Vegas, and parts of California. Since May 2019, members have had access to over 220,000 items, mostly household necessities and groceries. But customers must spend at least $35 to enjoy next-day shipping.

Still, Walmart hopes that grocery delivery through Walmart+ will help it compete, and even outsell, Amazon’s Whole Foods. Grocery delivery has been a hot sector ever since the onset of the pandemic.